WHY I DON’T WANT A LINKEDIN!
Truth is, many people swear by Linkedin, probably many more than swear at it. We can discuss the pros and cons. From a humble beginning around 2003, Linkedin started as a company that promoted networking in a kind of stiff, yet professional version of social media, that cannot be denied and for the past decade, having a Linkedin profile seemed to be mandatory in the business world. If you are generally gregarious in your business efforts, Linkedin will probably work for you. If you find the potential value of a membership numbering around 400 million exciting, then you may find Linkedin exciting as well!
WHEN IS LINKEDIN NOT THE BEST CHOICE?
If your professional position is to lead your company in recluse, Linkedin is not for you! Some corporate leaders like to limit their involvement with the public and even customers of their product to a minimum. There are actually plenty of reasons this makes sense. They can concentrate on working a dedicated force of subservient executives that serve to multiply the wishes of the boss, and the boss can be left unencumbered by the various interactions with a customer base that may lead to distraction. If you’re a busy chief executive, you don’t want your world to be run by having to always meet demands from Linkedin and be a slave to their interactive protocols.
HOW SHOULD I KNOW WHEN AND WHEN NOT TO USE LINKEDIN?
On the whole, Linkedin represents a professional networking site and all of the rules of professional networking apply. There are assets and pitfalls when networking, Linkedin is no exception. If someone is irritated by a stranger pitching them just because of their Linkedin affiliation, they will not like it any less just because it comes from Linkedin as opposed to some other way.
THE PROFILE, IT’S A MAKE OR BREAK!
The profile and your profile picture represent the core strength of Linkedin but if you don’t use them properly, it can be a disaster! Remember, the aforementioned 400 million members might be paying attention! The picture must be the most professional looking photo, ever if you want it to do the most good! Nothing from your casual night out on the town like you might find on Facebook! The profile itself must be as close as possible to the most impressive and flawlessly written resume you can possible conjure up. Once you post it, it will be seen by many so you must make a great effort to eliminate any inaccuracies from your descriptions.
So, in summary, if you are seeking to maintain a low profile as you conduct business (and you might) then Linkedin is probably not for you, but if your willing to put yourself out there, make sure you do it right so it doesn’t come back to hurt you!