WHY ARE SO MANY BUSINESSES LOOKING TO THE APPLE BUSINESS MODEL?
Certainly you might expect fledgling start-ups to seek to emulate the largest company in the world, wouldn’t you? There are however so many quirky nuances to the so-called Apple model that it really deserves a more in-depth study to fully understand the reasons the company has enjoyed the popularity it does. Over a historic time period, Apple has evolved to keep pace with cutting edge technologic advances, but such practices are not unique to Apple. They’ve always offered products that come in packages with eye-catching styles that buck the industry standards, but they would not be the only one’s doing that in the manufacturing world either. Certainly the flamboyant interaction that Steve Jobs brought to the table had a profound impact on the genesis of the entire brand. The real key to sustaining the success of the company is something far more common sense than quixotic.
HOW DOES APPLE DO IT?
Apple sets out at the get-go to purposely hook you into it’s product universe. It’s called the Apple Ecosystem Lock. All the Apple products, their computer platforms, their iPhones, their software and applications, and even their cloud computing is all tightly integrated to function seamlessly with their cousins. They’ve pretty much gone out of their way to make it a real hassle to cross platforms with the PC world where translating files can be problematically and certainly more costly. Once they have you hooked, it just makes sense to stay with them and their complete product line because it makes for a smoother and more cost effective throughput. Given the overwhelming success of the iPhone, it was natural for competitors to offer up similar products like the Samsung Android phone.
HOW DOES APPLE PROTECT IT’S BRAND?
When Samsung created Android, Apple’s response was to engage in a never-ending law suit with Samsung and others that they claim infringed on their patents. It would seem that there is so much profit in making smart phones that Samsung can just keep rolling along and writes off the awards Apple has received in court as a mere operating expense! Simultaneously, part of the cost of buying an iPhone becomes earmarked for the company’s lawyers to sue the pants off competitors and further enhance their competitive superiority. It’s a vicious cycle that keeps propelling Apple higher and higher!
WHAT DO I NEED TO DO IF I WANT TO BE AS SUCCESSFUL AS APPLE?
How does the Apple saga offer examples of how you can ramp up your own businesses’ success? You know the intricacies of your particular business better than anyone else. If you’re in manufacturing and you want to follow Apple’s model then you’ll be moving your plant from Cupertino to Taiwan, assembling various components from other far-flung Southeast Asian locations. This is to save pennies per part and per assembly to be the most competitive you can be when you come to market with your product. You may not have anything close to the volume Apple manufactures to cut these international deals. Nevertheless, keeping your manufacturing costs as trim as possible becomes critical when competition enters the picture. The style characteristics of your products may be critical depending on exactly what your product is. You will know. Finally, the heart of the matter becomes, are you able, willing and ready to patent your product in every possible way to litigate your competitors into submission? It’s something to consider if you truly seek to emulate the Apple business model!